From June to August 2024, Pluxee ("Pluxee") collaborated with New Tigers Consulting ("NTC") to conduct comprehensive research on the catering subsidy market in a specific region of China, with the aim of refining its strategic approach.
NTC employed a combination of online surveys and on-the-ground visits to thoroughly evaluate the policy landscape, competitive environment, and feedback from both users and merchants, ensuring a well-rounded and insightful analysis.
Throughout the research process, the two parties maintained close communication. NTC proactively adapted the survey focus based on emerging insights, providing Pluxee with timely updates that enabled a precise understanding of market trends.
This partnership not only delivered valuable data to Pluxee but also garnered high praise from both sides.
Pluxee emphasized that the research findings will inform its future strategic decisions in the region, strengthening its competitive edge in the market. New Tigers' expert services have once again been validated, and both companies look forward to exploring further collaboration opportunities, jointly unlocking new business avenues and advancing their market presence.
About Pluxee
Pluxee was formerly the Benefits & Performance Management Services Division of Sodexo Group. To better support employers in navigating diverse work environments and address individuals’ growing expectations for well-being and personal fulfillment, the division decided to rebrand itself as Pluxee in preparation for its planned spin-off and independent listing, announced on April 5th, 2023.
With the rebranding, Pluxee remains committed to delivering innovative, personalized solutions for employees. These include employee benefits, incentives and recognition, expense management, and public welfare, all designed to foster human-centered care and motivation in the workplace.
